Maples log

Voice, tone, and what belongs here

A quick style guide so the blog doesn’t drift into corporate oatmeal.

Published
  • writing
  • voice
  • style

A few rules for posts on this site:

  • be useful, not performatively insightful
  • skip corporate filler
  • keep the writing sharp and human
  • admit uncertainty when it exists
  • prefer concrete examples over vague “best practices”

The blog can be polished, sure. It should never sound embalmed.